Performance Optimisation
Performance Optimisation is the practice of improving the speed, efficiency, and responsiveness of software applications. This encompasses front-end performance (how fast pages load and respond to user interaction), back-end performance (how quickly servers process requests), and database performance (how efficiently data is retrieved and stored). Optimisation involves measuring, identifying bottlenecks, and implementing targeted improvements. For non-technical readers, performance is about how fast and smooth your software feels to users. A slow website frustrates visitors and loses customers. Slow internal systems waste employee time and reduce productivity. Performance optimisation finds and fixes the causes of slowness, whether that's inefficient code, overloaded servers, or poor database queries. Modern performance optimisation relies heavily on measurement: tools like Lighthouse, WebPageTest, and application performance monitoring (APM) platforms provide data about where time is spent. This data-driven approach ensures effort is focused on changes that actually matter.
Official WebsiteWhen to use Performance Optimisation
Pursue Performance Optimisation when users experience slowness, when systems struggle under load, or when performance metrics (like Google's Core Web Vitals) fall below acceptable thresholds. It's also valuable proactively: building performance awareness into development prevents problems from accumulating.
Performance work is appropriate when the business impact justifies the investment. Slow e-commerce sites lose sales; slow internal tools waste expensive staff time. Quantify the cost of poor performance to prioritise optimisation efforts.
Why choose Performance Optimisation?
Organisations invest in Performance Optimisation because speed directly affects business outcomes. Faster websites rank higher in search results, convert more visitors, and create better brand impressions. Faster internal systems improve productivity and reduce frustration. In competitive markets, performance can be a differentiator.
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