Work, and what actually changed
Each of these is a real engagement with a named problem, what I did about it and what the client had at the end. Filter by industry if you want to see the closest thing to your own situation.
Travel & Logistics
SEO pre-launch strategy that outranked competitors before going live
A UK holiday marketplace needed search presence before booking features were ready. Our pre-launch SEO strategy achieved rankings above competitors' own
Legacy Modernisation
Travel & Logistics
Reducing page load times from 30 seconds to 3 seconds through strategic caching
An airline logistics platform had 12-30 second page loads. Through performance investigation and strategic caching, we reduced this to 2-3 seconds while
Architecture Advisory
Travel & Logistics
Strangler pattern migration reduces page load times by 50%
A caravan booking platform needed to modernise from .NET Framework to .NET Core. Using the strangler pattern, we migrated incrementally while keeping the
Legacy Modernisation · Architecture Advisory
Travel & Logistics
Search performance transformed from 20 seconds to under 2 seconds
A caravan booking platform's search took 10-20 seconds to return results. Through architectural analysis and query optimisation, we reduced search times to 1-2
Architecture Advisory · Legacy Modernisation
Not sure which one? That is what the call is for.
Thursday afternoons are usually free. Straight into my calendar, no qualification call before the qualification call.
Or email hello@softweb.uk